Visit Dalarna seeks a Social Media Manager

Description:

We are looking for a Social Media Manager responsible for managing and developing the company's presence on social platforms such as Instagram, LinkedIn, TikTok, Facebook, and YouTube. The role is a blend of strategist, creator, and analyst with the goal of increasing brand awareness and marketing Dalarna as a destination nationally and internationally, driving traffic, and building strong customer relationships. All with the aim of bringing more visitors to our beautiful Dalarna! ABOUT THE POSITION Our Social Media Manager is an "all-in-one creator" with strong communication skills, an eye for visual design, and an interest in data and trends. You will be responsible for planning, scheduling, production, publishing, analysis, and results. You will work closely with colleagues and have an important role in Visit Dalarna's mission. The work is varied and encompasses the entire chain from idea to follow-up: Strategy and Planning: Develop long-term plans and publishing schedules (content planning) that align with the company's overall marketing and business goals and KPIs. Content Creation: Produce and adapt material such as text, images, and short videos for social media and websites to engage target audiences. Community Management: Manage interaction with followers by responding to comments, messages, and moderating discussions to build a loyal community. Analysis and Optimization: Monitor statistics and metrics (e.g., reach and engagement) to understand what works and continuously improve content based on platform algorithms. Environmental Monitoring: Keep track of trends, new features, and competitors to ensure the brand communicates in a relevant and up-to-date manner. WHO ARE YOU? We are looking for someone with very strong self-leadership skills, who enjoys collaboration and can coordinate and plan. You have a good strategic perspective and understanding of target audiences and marketing communications as a whole, and are experienced in producing much of the content yourself. We see that you have: Higher education/university degree in marketing or another field that the employer considers relevant. Good planning ability for different channels. Several years of experience with image and video production adapted for social media, camera, lighting, sound, editing, and other production. Experience writing text for social media, preferably with knowledge of AI adaptation. Experience collaborating with agencies and being a good commissioner. Experience working with platforms such as Google, Meta, LinkedIn, and TikTok. Experience working with digital systems such as CRM, image banks, and Office365. Swedish and English fluently in speech and writing. Class B driver's license (the position involves travel within the region). It is advantageous if you have knowledge and experience of international markets and tourism/visitor industry. PRACTICAL INFORMATION Scope: Full-time (100%). Employment type: Permanent position. We use a probationary period. Location: Rättvik. Start date: By agreement. Contact person: Johanna Hemming, CEO [email protected] Sophie Resare, Sales and Marketing Manager [email protected] APPLICATION Welcome to submit your application with CV and cover letter. Selection is ongoing and the position may be filled before the final application deadline. Visit Dalarna is a municipal company and your application documents are public records according to the principle of public access. We decline contact from recruitment firms, ad sellers, and similar regarding this announcement. ABOUT VISIT DALARNA Visit Dalarna AB is owned by Dalarna's 15 municipalities and works to create sustainable growth in Dalarna's visitor industry. We do this by marketing and selling Dalarna nationally and internationally, contributing to sales and bookable business, bringing the industry together for networking and knowledge sharing, developing an increasingly digital visitor service, and providing data, knowledge, and analysis. Visit Dalarna is the unifying force for the visitor industry in Dalarna. We strive to incorporate our success factors in our daily work by being competent, responsive, and innovative. Team spirit and collaboration are important to us, which means we support and help each other. We hope you want to be part of our journey forward.

Overview

Type

job

Status

active

Visibility

public

City

Rättvik

GPS

60.885793128942, 15.12109280055copyopen in

Email

[email protected]

Views

8

Published

9. 6. 2026

Edited

22. 6. 2026

Specifications